Branding isn’t only associated with corporations. Individuals should also brand themselves, which today is termed as “personal branding”. web domain list . Personal Branding involves defining one’s areas of knowledge, physical appearance, social and executive presence and overall self-packaging in a way that uniquely distinguishes one individual from another. Your personal brand represents who you are both personally and professionally.

For example, my personal brand favorites are Oprah Winfrey, Martha Stewart and Jay Z. When you hear the name Oprah Winfrey you automatically think of a pioneer in the world of television, self-improvement, and philanthropy. Martha Stewart is a household name, known for being a successful entrepreneur, media personality and author. Once popular in the inner streets of Brooklyn NY, Jay Z is now a multi-million dollar “business, man”.

So I ask you…”what is your personal brand and what are people saying about you when you’re not in the room”?

Your personal brand is something you continuously work on. As the CEO of YOU Inc. you must always work on your brand awareness (how many people know who your and what you do?) as well as positive brand recognition (what people think about when they hear your name?). So for those of you who are working on or just starting on your personal brand remember your brand is comprised of the following:


Since your brand is an extension of you it’s important that you’re authentic self is evident in everything you think, do or say. Being a fraud is one of the quickest ways to ruin your brand. Remember the 1990’s pop group Milli Vanilli whose lip syncing was made public after receiving a Grammy Award? How quickly was their brand and singing careers tarnished?


Your image should be a visual representation of your brand. If your brand is the “classy diva” then you shouldn’t be caught publically looking as if you just rolled out of bed…classy this is not. Your image includes the way you dress, your verbal and written communication, your actions as well as the activities you’re involved in.


How you spend the majority of your time tells a lot about your values and what’s important to you. What does it say about your brand if you profess to care about children in need, but have never volunteered or supported any organization or cause established to help this group of people?


Your presence on social media sites (what you post, like or share) is a direct reflection of your brand. You can’t say you’re all about “girl power” when your posts disrespect and degrade women. So make sure your posts are aligned with your personal brand.


It’s said you can tell a lot about a person based on the company they keep. Have you ever formed a perception of an individual based on the people they hang around? Well the same goes for the perception others have about you. So choose your “circle” wisely.

As part of my brand campaign I make sure my personal, professional and social presence are aligned with my life’s mission to inspire, motivate and empower women to be their personal/professional best. And although I feel my campaign has been effective thus far, there’s always more to do. Similar to corporations, one’s personal brand campaign is an ongoing initiative; it may be altered and/or adjusted but it should be something you continuously work on.

Share The Story

About the author

Leave a reply

Your email address will not be published. Required fields are marked *